The UFC, the world's leading mixed martial arts organization, has partnered with VeChain, the world's leading sustainability-focused blockchain foundation. The decision is groundbreaking as VeChain becomes the UFC's first official Layer One blockchain partner. As stated in the agreement, the UFC's official fighter ranking titles will be owned by VeChain. In addition, VeChain will operate the rankings. This also means that the blockchain base will be visible at the biggest UFC events, including pay-per-views and social media channels. It goes on to say that all 42 UFC events per year and the 10 events in the UFC's Dana White's Contender Series will show viewers the VeChain brand.
That means it will be seen in about 900 million TV households in 175 countries. According to Sunny Lu, founder and CEO of VeChain, the partnership is the beginning of a long-term mutually beneficial collaboration.
“It's a historic moment when VeChain, the most widely adopted public layer-one blockchain in the enterprise, partners with the fastest growing sport to raise awareness that blockchain technology is critical to achieving important global goals like sustainability.”
Governments and corporations promote VeChain technologies
VeChain will have access to the UFC's state-of-the-art facilities to develop corporate activities and events. Fans will have the opportunity to receive VIP giveaways to attend the biggest events as part of the collaboration. UFC athletes will also benefit from the collaboration, as there will be an annual brand ambassador fund. This will provide participating athletes with extensive paid marketing opportunities.
The Blockchain Foundation has established itself as a leader in real-world blockchain applications, with offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino and the United States.
According to Paul Asencio, UFC senior vice president of global partnerships, they are excited about the partnership.
“VeChain is a globally recognized leader in blockchain technology, and we couldn't be happier to welcome them as an official marketing partner of the UFC. We are proud to support VeChain's expertise in leveraging real-world blockchain applications to help the public and private sectors achieve their carbon neutral goals. We look forward to working with VeChain to leverage the UFC's global popularity and spread the positive message that blockchain technology can be used to preserve our environment for future generations.”
It is noteworthy that VeChainThor is penetrating its application in various sectors such as logistics, medicine, energy, etc. VeChainThor's public blockchain technologies are being promoted by businesses and governments for their ability to bring about major economic change through data security while providing data transparency.